BRAND YOUR BRILLIANCE COACHING INCLUDES:
➢ Strategic Personal Coaching
➢ In-Depth Talent Assessments
➢ Personal Marketing Plan
➢ Executive Presence Coaching
➢ Custom Image & Style Guide
➢ Your Marketing Collateral Completed: Intro, CV, Soundbites
➢ Mindset Coaching to Motivate and Sustain Success!
Here’s what I’ve observed are the common threads among truly great leaders – those people who deliver strong results and who are admired, respected and even loved by the people they impact:
Leaders who value their talents are more confident. Something magical happens when people first embrace their special blend of talents. In that moment, the fear and “wishing to be more…” that was present seconds before disappears, and what emerges is belief and relief! Belief that they can achieve exactly what it is that they want, and relief that they can do it without all of the skills and habits they know deep down inside they don’t have. When we embrace what we DO have and give it supreme value, we can’t help but be filled up with natural confidence, and that confidence acts as fuel to propel us out into the world to serve, accomplish and achieve. Confident people are magnetic and successful because they are not striving – they are moving forward with ease and purpose.
Everyone has a personal brand. Yep…that means you! Personal brands result from external perception of all of the visual, verbal, emotional and relational cues that we send people. No matter who we are – we have a personal brand. So, the important question is, “Are you aware of and are you happy with yours? Does it serve you in both strategic and fulfilling ways?” The majority of leaders aren’t clear about their brands. Even people who have worked on their image haven’t gone deep enough to ensure that their passion and their talents are consistently highlighted. If you aren’t branding what’s brilliant about you, you’re probably missing out on fulfillment, power, income and friends.
Brilliant personal branding requires strategy. In our quick-fix culture, too many people associate personal branding with their style and their elevator pitch. Those are just two of several tactical elements that should be developed only after a clear talent-based strategy and message platform have been created and vetted by people other than you. Which points to a common personal branding mistake that leaders make – they try to create their brand in a vacuum of self-assessment. A self-assessment is not a valid assessment. How you experience yourself is quite a bit different from how others experience you.
It’s important to get your branding right. Start with talents and passion. Build around what elevates your confidence. And, engage in thoughtful and strategic ways.
When done right, Personal Branding is
THE best way to advance your career,
have a positive impact and enjoy the ride.
Leaders create a clear competitive edge when they build their personal brand strategy with the same care and effort that a company builds its product branding. As an executive or manager, you ARE the product that people trust to lead them in the right direction. They invest their time, ideas, energy and faith in your abilities, your attitude and your character. And, the more clearly they know, like and trust you, the more easy success will come to you. Done brilliantly, personal branding improves the perception, and more importantly, the quality of your results faster than any other form of personal, leadership or soft skill development.
I’m going to show you how to Brand Your Brilliance with a transformational five-part process, through which you will see, value and delight in yourself like never before!
Here’s what you’ll experience when you participate in the Brand Your Brilliance process.
Discover Your Brilliance
Clarify your talents and create an authentic personal brand platform.
MODULE 1: We start with a deep dive into YOU. In this phase, you have a unique opportunity to Discover Your Brilliance. In a fun and revealing process, you’ll reconnect with your personality, experiences, and passions to discover your true talents. You then explore how best to leverage your strengths to achieve your dream career and life. The outcome is a highly personalized yet completely practical strategy to ensure that your talents are being magnified in how you approach your business, career, and relationships. This module is rich in assessments and self-development, and by the end of this step you’ve had a clear understanding of your:
Personal Value Code
Brand Architecture / Strategy
Quality of Executive Presence
Materialize Your Brilliance
Create messaging that magnetized ideal clients and colleagues to you every day.
MODULE 2: Using your coach-approved brand strategy as a foundation, you will be guided to create magnetic messaging that will be comfortable to share, and which resonates with your ideal audience. Messaging that bring in the right people and opportunities for you. And repels the type of opportunities that drains your energy and hinders your progress. You’ll also create your personal billboard with image management and learn how to maximize all of your interactions based on your personal style. Materials that you complete with your coach in this module include:
Magic Message Guide
Personal Style Guide
Broadcast Your Brilliance
Build a personal marketing plan that magnifies your voice and propels you toward meaningful results.
MODULE 3: Broadcast Your Brilliance is where you map out your blueprint for success. Working with BYB coaches, you will determine how to best influence and impact your audience so that you highlight your strengths, publicize your talents, and build a raving fan base among key leadership. colleagues, peers, clients and staff. You will complete this module with the following plan elements in place:
Social Capital Strategy
Personal Marketing / PR Plan
Social Media Strategy
Irresistible Impact Plan
P3 (Power, Presence & Persuasion) Prescription
Yes! Show me how to Brand MY Brilliance!
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